IDYLLWIND BY Miranda Lambert

Country western songstress and rocker Miranda Lambert created Idyllwind to portray the “everyday girl who is also a badass.” She wanted to create a brand based on loving yourself, whatever size, whatever shape, where you can be who you are and feel comfortable in your own skin. Idyllwind is inspired by the fierce “Boss Ladies” who take charge in making their mark in the world every day.

The Idyllwind Girl is a little rock n’ roll with a whole lot of country in her soul. She was raised in the west, and those roots run deep. Bold and strong, life has toughened her up, but with each step, she grows and evolves. Sweet and edgy, fun and hardcore, she’s a contradiction and in the best kind of way. She wants her look to reflect who she is, cool and unique. Her style draws from those country roots, and she really likes that retro rodeo-girl look. The Idyllwind girl is everything fringe and studs: glitz and glam by night, a t-shirt and jeans by day. She is daring in all the right ways.